My session focused on video and content creation strategies for higher education institutions — an area I strongly believe holds untapped potential for visibility, student engagement, and institutional growth. We explored how African universities and colleges can create relatable, professional, and consistent content that tells their stories with authenticity and impact.

What truly impressed me was the creativity and drive shown by participants. As part of their final activity, they produced 2-minute videos reflecting the impact of the Masterclass — and I was part of the panel that reviewed and offered feedback on their work, alongside:

• Mrs. Millicent Afriyie Kyei (ACE Impact Communications Officer)
• Mr. Saliu Adams Larry (Partnerships Officer)
• Mr. Albert Edem Hottor (AAU TV Manager)

The feedback sessions were electric — filled with honest critique, laughter, and learning moments. Seeing participants apply what they had learned in just a few days reminded me why training and mentorship matter.

At EncoreMedia, we are committed to equipping the next generation of storytellers — especially within the education space — with the tools to own and shape their narratives.

Let’s continue building stronger digital voices across Africa’s education landscape.

The post Azasoo Andrew Leads Video & Content Creation Session at AAU TV Media Masterclass appeared first on Azasoo Andrew.

Hosted by Azasoo Andrew, Creative Director of EncoreMedia and Convener of the Ghana Media Tech Expo, the session introduced participants to the RØDECaster Video’s powerful all-in-one workflow for content creation, podcasting, and livestreaming. Attendees learned how to manage professional sound, switch camera feeds, and integrate NDI outputs seamlessly — all from one device.

The meetup provided more than just a demo; it was an opportunity for participants to test, learn, and connect. Creators explored how RØDE tools can elevate production quality without the complexity or cost of traditional setups.

Andrew emphasized that this event is part of a larger movement to empower Ghanaian creators and church media teams with the knowledge and tools needed to thrive in the digital age.

The excitement continues at the Ghana Media Tech Expo 2025, happening on 7th & 8th November at the Accra Digital Centre, where brands, creators, and innovators will come together for two days of exhibitions, workshops, and live demos.

🎟️ Register now: ghanamediatechexpo.org

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These breathtaking aerial shots of Volta Lake were taken with my drone at Afrikiko River Front. The reflections, the greenery, and the serenity of the landscape truly showcase the beauty of Ghana’s natural wonders. A peaceful escape and a photographer’s dream!

Lake Volta, artificial lake in Ghana. The lake is formed by the Akosombo Dam, which, begun in 1961 and completed in 1965, dammed the Volta River just south of Ajena and created a lake extending upstream from the Akosombo Dam to Yapei, beyond the former confluence of the Black Volta and White Volta rivers.
With a storage capacity of 124,000,000 acre-feet (153,000,000,000 cubic metres) of water, Lake Volta is one of the largest artificial lakes in the world. It is about 250 miles (400 km) long and covers 3,283 square miles (8,502 square km), or 3.6 percent of Ghana’s area. The lake’s creation involved the inundation of 15,000 homes and of 740 villages and the resettlement of 78,000 people. The lake is navigable and provides a cheap route linking Ghana’s northern savanna with the coast. It also is a major fishing ground and provides irrigation water for farmland in the dry Accra Plains lying immediately below the damsite. The generating capacity of the dam’s hydroelectric power plant is 912 megawatts of electricity; this power is used by the aluminum smelter located at the port of Tema on the Gulf of Guinea and supplies most of Ghana’s other electricity needs as well.

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The post EncoreMedia Empowers Youth with Free Web Design and Video Editing Classes & Upcoming Webinar on Online Personal Branding appeared first on Azasoo Andrew.

I’m thrilled to announce an upcoming webinar that’s bound to take your online presence to the next level. I’m Azasoo Andrew, and I’m excited to invite you to join me for a dynamic session on “Unleashing Your Online Branding Potential.”

In today’s digital age, your online persona is more important than ever. Whether you’re a professional, entrepreneur, or simply someone looking to make a mark in the digital sphere, mastering the art of online branding is key to standing out in a crowded online world.

During this webinar, we’ll delve into proven strategies for crafting a powerful personal brand that resonates with your audience and opens doors to exciting opportunities. From understanding your target audience to choosing the right platforms and creating compelling content, we’ll cover it all.

Here are the details:

Title: Unleash Your Online Persona: Strategies for Crafting a Powerful Personal Brand

Date: 15TH MAY 2024

Time: 12PM

In this webinar, you’ll learn:

• The importance of personal branding in today’s digital landscape.
• Strategies for creating an authentic and compelling online persona.
• Tips for choosing the right platforms and engaging with your audience effectively.
• How to manage your online reputation and stand out from the crowd.

Whether you’re a seasoned professional, budding entrepreneur, or simply someone looking to boost their online presence, this webinar is for you. Don’t miss out on this opportunity to take your online branding to new heights!

Ready to unleash your online branding potential? Register now at [insert registration link] and mark your calendars for an engaging and insightful session.

I can’t wait to connect with you all and embark on this exciting journey together. See you at the webinar!

Warm regards, Azasoo Andrew

The post Join Me for an Exciting Webinar on Unleash Your Online Persona: Strategies for Crafting a Powerful Personal Brand appeared first on Azasoo Andrew.

Step 1: Determine Your Costs

The first step in pricing your photography services is to calculate all your expenses for the year. This includes not only the obvious costs such as equipment and studio rent but also less apparent expenses like insurance, transportation, marketing, and software subscriptions. Don’t forget to include your own salary or desired income as part of your costs.

Step 2: Estimate Your Workload

Next, estimate how many days you plan to work in a year. This will depend on factors such as your availability, the type of photography you do, and your desired work-life balance.

Step 3: Calculate Your Daily Costs

Divide your total annual costs by the number of days you plan to work in a year. This will give you an estimate of your daily expenses, providing a foundation for your pricing calculations.

Step 4: Set Your Desired Profit Margin

Decide on the profit margin you want to achieve. This is the amount of profit you want to make on top of covering your costs and is typically represented as a percentage of your costs.

Step 5: Calculate Your Target Revenue

Add your total costs for the year to your desired profit margin. This will give you your target revenue for the year, providing a clear financial goal to work towards.

Step 6: Estimate Your Average Job Size

Determine the average amount you expect to earn from each photography job. This will depend on factors such as the type of photography you do and the average rates in your area.

Step 7: Calculate the Number of Jobs Needed

Divide your target revenue by your average job size. This will give you the number of jobs you need to complete in a year to meet your revenue goal.

Step 8: Adjust for Market Rates and Competition

Research the rates charged by other photographers in your area, as well as industry standards for your type of photography. Consider adjusting your prices based on your experience, expertise, and the quality of your work relative to your competitors.

Step 9: Factor in Additional Considerations

Consider offering package deals, discounts for bulk bookings, or additional income streams such as print sales or workshops.

Step 10: Regularly Review and Adjust Your Pricing

Keep track of your expenses, workload, and market conditions throughout the year. Adjust your pricing as needed to ensure you’re covering your costs, achieving your desired profit margin, and staying competitive in the market.

By following these steps and regularly reviewing your pricing strategy, you can ensure that your pricing aligns with your budget and helps you achieve your financial goals as a photographer. Remember, pricing is not a one-size-fits-all approach, so don’t be afraid to experiment and adapt your strategy based on your unique business needs and circumstances. With careful planning and strategic pricing, you can set yourself up for success in the dynamic world of photography.

Stay tuned for more tips and insights to help you thrive in your photography business!

The post Unlocking the Art of Pricing: A Photographer’s Guide appeared first on Azasoo Andrew.

In a poignant farewell to Apostle M.K Ntumy, I had the privilege of documenting the memorial service using a cutting-edge combination of technology and creative vision. Employing a Canon R mounted on a DJI RS 3 gimbal and an iPhone 15 Pro Max connected to the DJI Osmo 6, I ventured into a dual-video capture approach, seamlessly blending landscape footage from the Canon R and vertical perspectives from the iPhone.

The choice of equipment was deliberate, aiming to enhance the storytelling experience by presenting the viewer with a comprehensive visual narrative. The Canon R, with its superior lens and cinematic capabilities, beautifully captured the grandeur of the landscape, providing a wide-angle view that embraced the solemnity of the occasion.

Simultaneously, the iPhone 15 Pro Max, dynamically connected to the DJI Osmo 6 and integrated with the DJI RS 3 gimbal, delivered a vertical perspective. This choice allowed for an intimate portrayal of moments, focusing on the faces, emotions, and intricate details that defined the atmosphere of the service.

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